Norman Whitfield first came to my attention listening to the Impressions' "Pyschedelic Shack" lp. The song that most notably "did it" for me on this album is called "Take a stroll through your mind," an epic, psychedelic and ganja flavoured musical epos, clocking in well over 8 eight minutes. Surely, that was not something I expected to hear from a Motown group with sweet hits to their name such as "It's allright", but dammit, this song struck me! It got to me big time and I just kept playing it over and over again. Soon I discovered that it was the producer, not the group, who was responsible for my newly beloved sound and I found myself digging for more of those psychedelic Norman Whitfield productions. Some were good, some were great and some dazzled me: I still remember the day my fellow Lock it Down writer Elephant Soundz put on the Jackson 5 version of "Hum along and dance" for me, which simply left me in awe...
Although certainly not all his productions are my cup of tea, Rose Royce's "car wash", for instance, is really a step too far for me, but it is without doubt that Norman Whitfield was a true talent. One of the kind that don't come up too often. A remarkable sound originator, a very gifted songwriter and, on a more personal level, one of the few producers who managed to create a signature sound that keeps me digging for more and more. His musical input is still greatly appreciated over here at Lock it Down. Think I'm gonna play the Velvelettes' "Needle in a haystack" some more....or "Ball of Confusion" or "Cloud Nine" or...